Josh NicholsJay Bay Creates: AI & process improvement

Automate the busywork. Amplify the people.

Jay Bay Creates helps organizations adopt AI, fix the processes underneath it, and automate what's left: practical changes, priced for a small-business budget.

Start a project Estimate your busywork

Turning ideas into systems that work.

Three kinds of help, one point of contact. The process always comes before the tool.

AI adoption & training

Pick the right tools, set sensible guardrails, and train your team on real tasks from their own week.

  • Prompt playbooks your team will actually use
  • AI-assisted drafting for email, posts, and reports
  • Clear policies on what never goes into an AI tool

Process improvement

Map how work really moves, find where it waits and repeats, and redesign it with the people who do it.

  • Process mapping workshops with your team
  • Bottleneck and hand-off analysis
  • Simple standard procedures people follow
  • Before-and-after measures of time saved

Workflow automation

Once the process is right, let software carry the repetitive parts.

  • Online forms that replace paper and email chains
  • Automated hand-offs, reminders, and approvals
  • Connecting the tools you already pay for

Also available: websites, brand, and creative work for existing clients and projects that need them. Ask about it.

What is the busywork costing you?

Pick one repetitive task and slide the numbers.

Assumes 48 working weeks a year.

360

hours a year

$10,800 in staff time

Tell me about this task

How ready is your team for AI?

Six quick questions, no email required. You'll get a plain-language read on where to start.

1 of 6 How does your team use AI today?
2 of 6 Do you have guidelines for what can go into AI tools?
3 of 6 How documented are your key processes?
4 of 6 Where does your working information live?
5 of 6 How do routine requests reach you?
6 of 6 How does your team feel about new tools?

How I work

The whiteboard comes before the software, every time.

  1. Step 1

    Find the friction

    Walk me through the work as it happens today: where you wait, retype, or get stuck in someone's inbox.

  2. Step 2

    Fix the flow first

    Automating a broken process just gets you a faster broken process. We simplify before any tool arrives.

  3. Step 3

    Bring in the right tool

    AI, automation, or just a better form. Whatever actually removes the busywork, quoted up front.

  4. Step 4

    Make it stick

    Training, simple documentation, and a check-in on the hours you actually got back.

What I won't automate.

The point of automation isn't to take people out of the work. It's to clear the busywork away so people have more time for the parts that matter most.

  • Hard conversationsstays human
  • Final decisions that affect peoplestays human
  • Saying thank youstays human
  • The creative spark behind a new ideastays human

Where the experience comes from

19 years of turning slow, manual processes into modern digital systems.

  • Director of Digital Process ImprovementDickinson State University, leading campus-wide AI and automation work
  • 7+ years as university web leadRedesigns and platform migrations for a public university
  • Built an esports program from scratchGaming hub, competition lab, racing simulator, and broadcast room
  • Six years leading Arts North DakotaStatewide advocacy for the creative and economic value of the arts
  • Creative services for a universityDesign, video, and campaigns for admissions, athletics, and more
  • Computer Science degreeAnd a builder's habit of testing everything before it ships

Jay Bay Creates is an independent business, separate from my role at Dickinson State University.

Want this for your whole team?

Workshops and training sessions turn one fixed process into a team that fixes its own.

Speaking & workshops Get in touch